JD.com co-leads investment in Vietnam’s B2C ecommerce platform Tiki

FILE PHOTO - A sign of China's e-commerce company JD.com is seen at CES (Consumer Electronics Show) Asia 2016 in Shanghai, China, May 12, 2016. REUTERS/Aly Song/File Photo

China’s second-biggest e-commerce firm JD.com on Tuesday announced that it has led a strategic investment in Tiki, Vietnam’s B2C e-commerce platform.

The investment will give the Chinese retailer a greater foothold in Southeast Asian market as it takes on fierce competition from rivals Alibaba Group Holding Ltd and Amazon.com.

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